T. Rex Label Rails Revision

I reimagined these label rails for the T. rex display in the Dinosaur Hall at the Academy of Natural Sciences of Drexel University as part of my MFA thesis work. I utilized the toolkit I developed through my thesis research on visitor-friendly design of evolution and ecology exhibitions to update the interpretation and design of the existing labels. I conducted two evaluations: 1) a formative evaluation to develop the new labels; and 2) a comparative evaluation of the old and new labels, which showed that the updates successfully increased use of the labels and the variety of discoveries visitors made through them.

VISITOR FEEDBACK
"I like them because they have more images and more of a story instead of straight facts."
“I like this one,” (a participant said, pointing to the map) “I showed this to my kid because this is his world. It makes a connection.”
"You came in thinking you're looking at the real fossil, good to know it's a cast."
"Just three facts I can glance at and engage with my kid at the same time."
“The tooth is what brought me over.”
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